Local SEO can help improve your site's position in local search results. It's easier to perform local SEO if you have a physical business location than if the site is online-only.
Local SEO services can also include optimizing your URL and meta description, as well as earning backlinks. It's important to use an SEO strategy that includes both on-page and off-page optimization, as this is a long-term strategy to bring in traffic consistently.
It is crucial that you measure and record your progress, just like any other digital marketing strategy. This can be used to determine bounce rate, page views per visitor and exit rates.
impressca local seo philadelphiaIf you own a small business with customers in the local area, it is important to invest locally in SEO. Small business owners who invest in local SEO will experience an increase of foot traffic and better visibility at their bricks-and-mortar stores. But local SEO strategies take technical skills and patience.
Another factor to consider is how well you are ranking on Google's "map pack" or organic results. These are the results that appear under the local map. You can use a tool called LocalRank Flux to check your search rankings.
Consider how well you rank on Google's maps pack, or organic results. These are local results. LocalRank Flux allows you to view your search results.
Google also considers the online reviews of your business. Google also collects reviews from directories and social media accounts. Positive reviews will help you rank higher and have a greater reputation.
You can monitor the competitors and boost your online visibility. BrightLocal's tools will allow you to see which competitors are getting attention. It's easy to see if your competitors have changed or become more aggressive.
SEO local is one of most difficult aspects. But, local SEO is an integral part of any SEO strategy.